When families need homes for their older loved ones, it’s essential to show them why your place is the best. It would help if you informed them about your community and made them want to visit. It would help if you had an excellent senior living marketing strategy to talk to the right people to do this.
There are different ways to tell families about your senior living home. Some are online, like on websites or social media. Others are offline, like in newspapers or by hosting events.
Using a senior living marketing strategy helps you find families who want a safe and happy place for their loved ones. It enables you to keep your home complete and busy with residents. You can keep your senior living home full by learning and using these ideas. This will make it a popular choice for families.
Senior living marketing strategy Ideas:
Create a profile of your ideal customer:
The first step in your senior living marketing strategy for 2024 is to know who your perfect customer is. Before telling people about your home, you must decide whom to talk to. This helps you plan your senior living marketing strategy.
Each senior living home may have a different “ideal customer.” You can ask questions like: Are we talking to seniors or their children? How old are they? How much money do they make? What do they care about in a senior living home? Where will they see our ads?
You can make better plans to meet their needs by making a few different customer profiles.
Make your website stand out:
Many people will check out your website to see what your place is like before visiting. Your website should look good, just as you want your community to look nice for a tour. If your website looks old or is hard to use, it will make your senior living marketing strategy harder.
If you need someone to work on your website, you can hire companies or freelancers. It’s good to know what you want on your website so you can guide them. Look at your competitors’ websites and see what they are doing and what they could do better.
Use a senior living CRM:
CRM, or customer relationship management, is a tool that helps businesses. The best CRM for senior living can help keep your community full and running smoothly. A CRM lets you track all your talks with potential residents and their families. You can use it to send texts and emails and make calls with just one click.
This software can give you essential information that helps with your senior living marketing strategy. You can customize reports to focus on the data that matters most to you. This makes it easier to know what’s working and what needs to be improved.
Drive traffic with content marketing:
Nearly six million people search for things on Google every minute. Google is a great place to reach your audience; you can do this with content marketing. Content marketing means creating helpful information on your website that people want to read.
You want your website to appear at the top of Google when people search for these words. This takes time and work, but it’s worth it. People will find your site helpful, which will make them trust you, which can help them choose your community.
Content marketing requires effort and knowledge of search engine optimization (SEO). Some senior living homes have a team to handle this, while others may hire a company to help with their senior living marketing strategy.
Start a PPC campaign:
Another way to attract visitors to your site is to pay for ads. When you search on Google, the first results sometimes say “Sponsored.” This is because of Pay-Per-Click (PPC) advertising. PPC lets you pay to be at the top of Google searches. You choose keywords and pay each time someone clicks your ad.
If you have money to spend on ads, PPC is a strong senior living marketing strategy for reaching people quickly.
Use Paid Ads on social media:
Social media platforms offer paid advertising. You can target people by age, location, interests, and more. These ads appear when people look at related content.
For example, if someone searches for a senior living home on Facebook or Instagram, your ad appears if they are close to your community. This is part of an excellent senior living marketing strategy
Knowing who uses each platform helps you target the right audience. Some seniors decide independently, while others ask their children or grandkids for help. Knowing which age groups use platforms is vital for your senior living marketing strategy.
Boost community tours:
To show people how great your community is, they need to visit. Pictures on your website and social media are nice, but seeing it in person is much better. Work with your sales team to find ways to get more people to come for tours.
When they visit, people can see the rooms and talk to current residents. They can also meet staff and ask about their needs, especially if they need special care. Tours help them understand what living in your community will be like.
Collect positive reviews:
Online reviews are essential. They help people decide where to spend their money. Moving into a senior living home is a big step and needs a lot of trust. Sometimes, people must trust what the company says, so they check online reviews.
Your senior living marketing strategy should include getting good reviews. Start by giving people a great experience and solving problems fast. Happy residents leave good reviews by themselves. However, your staff should ask them to leave reviews if they are satisfied with the community. Good reviews help show others that your community is a great place to live.
Add automated support:
Good service helps people talk about your community. With new technology, you can use robots to help with some of your support. For example, you can put Chabot’s on your website. They can answer simple questions and help people even when your staff is not around.
Chabot’s are like helpers who work all the time. They can handle easy questions like hours of operation or booking a tour, letting your staff focus on more complex questions that need a human touch. Even though Chabot’s are helpful, having real people for support is essential.
Enhance lead generation with new strategies:
There are many ways to find new people interested in your community. You can try different methods to see what works best. Some ideas:
- Create unique landing pages.
- Use lead capture forms.
- Try automated marketing software.
- Host webinars and events.
- Send email marketing.
- Offer special discounts.
- Work with social media influencers.
- Send out email campaigns and newsletters.
These methods can help you reach people. Using these ideas is an intelligent part of your senior living marketing strategy. Details are in our free guide, “Improve sales performance with better lead generation.”
Build relationships with local organizations:
To promote your community to more people, team up with local groups. Look for organizations in your area that can help you find the right people. When you help these groups by giving them leads, they send leads back to you.
You can partner with many types of organizations, like:
- Health care providers
- Social service agencies
- Schools with volunteers
- Pharmacies
- Transportation services
- Financial planning services
- Religious groups
Even if it seems odd, consider working with other senior living communities. If your community is large or needs something a senior needs, you can refer them to another place, and they will send you referrals in return.
Conclusion:
An excellent senior living marketing strategy is essential to show families why your community is the best choice. Start by knowing your ideal customer and ensuring your website looks great. Use tools like CRM and content marketing to attract people. Paid ads and social media can help you reach more people. Invite them to visit your community and collect positive reviews. Try different ways to find new leads and work with local groups to spread the word. Using these tips in your senior living marketing strategy will help keep your community full. It will also make your community a popular choice for families.
